Tourism Research

For successful tourism development, research is an essential component. Euro Leisure disposes of an extensive know how concerning tourism research to assist your company at achieving a successful development of your hotel, tourist destination or marketing strategy.

Euro Leisure carries out tourism market research concerning both market demand as the market supply
Some examples of tourism market researches Euro Leisure carries out on a regular base:

Market demand research:

Market Potential Assessment
Is the market potential sufficient for my new hotel, service or product?

Target Group analysis
What are the characteristics of my target groups or which target groups would be the best for my hotel or destination? Are there any niche markets suitable?

Tourist Behavior
What is the tourism behavior of the tourists that are visiting a certain destination?

Booking Behavior

• Where does the tourist gets his idea to visit a certain tourist destination?
• Where does the tourist gets his information?
• What is the booking process of the tourists?
• How will the tourist use the internet in the near future?
• What would be the role of mobile applications in the travel industry?
• And many other questions

Tourism trend analyses
What are the trends concerning a certain tourist destination or travel theme?

Expected demand for a certain product, destination or service
What is the expected demand for a new to be developed hotel, destination or service?

Preference/ need survey on behalf of the development of a hotel or resort
What are the preferences/ needs of the target groups in reference to the facilities of my new to be developed hotel or tourist destination?

Market Supply research:

Competitor Analysis
How does the competition for my destination or hotel looks like?
What are the strengths and weaknesses of my competitors?

Destination Surveys
How does the tourist experiences a certain tourist destination?
What are the strengths and weaknesses of a tourist destination?

Information sources tourist surveys

Euro Leisure disposes of a large selected panel that is willing to cooperate to leisure surveys.
Thereupon, through our research website www.tourismstat.com Euro Leisure carries out permanent market researches

From the many market researches carried out through the years, Euro Leisure disposes of a library treasure of tourism market intelligence, tourism trend forecasts and information about international tourism from all over the world.

Complemented by its access to worlds most actual databases of tourism universities, Euro Leisure provides a complete arsenal of knowledge to answer all your research questions!


Euro Leisure disposes of tourism information from over 50 countries!

Your Questionnaire for our Tourism Internet Panel?, click here Request for the set up and implementation of a market research click here